Speaking at the 75th Session of the World Health Organisation (WHO) Regional Committee for Africa held in Lusaka last month, Dr Binka emphasised that malaria remained one of Africa’s most persistent public health challenges that claiming lives, limiting produc­tivity, and perpetuating poverty.

She noted that the achievement of the 2030 malaria target was dependant on the transformative power of the media to serve as a catalyst for global health promo­tion.

“Journalists amplify evi­dence-based messages, demystify innovations such as vaccines, and keep malaria high on the public agenda. Without strong, sustained communication, even the best scientific innovations risk falling short,” Dr Binka said.

Dr Binka underscored the need for the establishment of stronger partnerships among governments, civil society, and the media, adding that “health interventions succeed when communities understand, trust, and actively engage with them.”

Furthermore, she called for adequate investment in behavioural change communication to increase uptake of proven interventions such as vaccination, use of in­secticide-treated nets, and timely treatment.

The Executive Secretary commended the World Health Organisation-Regional Office for Africa (WHO-AFRO’s) bold vi­sion of enabling one billion more people to enjoy better health and well-being.

AMMREN was represented by Dr Binka and Mr Bernard Okebe, Kenyan Chapter Coordinator at the high-level meeting that brought together ministers of health, pol­icymakers, development partners, and civil society representatives from 47 countries to shape Africa’s health priorities.

The meeting focused on strengthening health systems, improving emergency prepared­ness, and accelerating progress on malaria, maternal and child health, and noncommunicable diseases. Delegates also adopted important resolutions on oral health.