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The Electricity Company of Ghana has launched it’s first-ever infomercial system to enhance their services to customers.
The infomercial system was designed as essential channel, delivering up-to-date information about the company commercial operations and educating customer about the ECG Power App.
The Acting Managing Director of ECG, David Boadi Asamoah, who launched the system, said it was a step further to improve communication, customer satisfaction, and operational transparency.
Mr Asamoah indicated that the system would serve as an educational platform, offering customers real-time information on fault reporting, bill viewing through the ECG Power App, and safety protocols.
However, he stated that as part of ECG broader mission, the company was expanding its role beyond just power delivery, saying that, “We are not just about providing power. We are also here to inform, educate, and engage with the very people we serve.”
Moreover, he emphasised that the company was committed to providing safe, reliable, and sustainable electricity to every household and business in the country.
“We are fostering a relationship built on trust, empowering our customers to make informed decisions about their energy use, and responding to their questions and concerns in a timely and effective manner,” he indicated.
Mr Asamoah added that the company would ensure to empower customers with the right information so that they could make better decisions about their energy use and engage with them more effectively.
He encouraged customers to actively engage with the new platform, ask questions, and stay informed about the latest developments
“I want to say this is your platform. We encourage you to engage with us, to learn, and to be a part of this transformation. Your trust is essential to our success, and we are here to serve you better than ever before,” he explained.
The General Manager of Enterprise Change Management, Anita Rich-Blay, also highlighted that the system would improve its relationship with customers and ensure transparency and accessibility.
“While our communications Directorate has worked tirelessly to educate the public through billboards and social media, we recognise that more continuous, accessible was needed,” she added.
