Edith Kabesiime, The Wildlife Campaign Manager at World Animal protection said: "In a world where the fate of wildlife hangs in the balance, innovative approaches are essential for ensuring they not only survive but thrive in the wild. 'New Era Conservationist' captures hearts with its poignant art story of a reformed poacher who helped an injured baby elephant return to his natural habitat. The film not only celebrates the reformed poacher's change for good but also demonstrates the resilience of wildlife and the urgent need to protect them and preserve their habitats from destruction."

This project is part of World Animal Protection's 'Wildlife Not Profit campaign' which inspired Artists from Green talk Africa to develop this educative and inspirational film to speak for the voiceless – Africa's wildlife.

"We are thrilled to unveil this film, which represents a significant step forward in blending art with advocacy for animal welfare and protection," said Kennedy Leaky Odongo, a spoken word artist and Talent Developer at Green Talk Art. "The creative vision of our talented artists brings to life the message that wild animals should remain in the wild, and their habitats must be safeguarded."

The film can be viewed on World Animal Protection's YouTube channel - https://www.youtube.com/watch?v=dFYpXhZi1BM&t=236s

'New Era Conservationist' reminds us of the responsibility we hold in protecting wild animals. It encourages us to embrace a new era of conservation, one marked by empathy, action, and a commitment to a future where wildlife can thrive.

World Animal Protection urges you to join the movement by calling upon your government to end the cruel and exploitative practice of commercial wildlife farming. The call to action is currently hosted on World Animal Protection Website.