The World Public Relations Day Festival organized by Global Media Alliance culminated in a grand event on Tuesday, July 16, 2024, bringing together public relations practitioners, students, media representatives, and industry players from various industries.

Held under the theme, “The Future of PR in a Changing World,” the summit offered a platform for insightful discussions and networking opportunities.

The Deputy Minister of Information, Hon. Sylvester Matthew Tetteh, delivered an inspiring address, emphasizing the critical role of public relations in today’s fast-evolving landscape. “In a world where information travels at the speed of light, the role of public relations professionals is more vital than ever. We must harness the power of strategic communication to shape narratives, build trust, and drive positive change,” he remarked.

Adding to this perspective, H.E. Edward Boateng, Former Ambassador of Ghana to China, spoke passionately on the importance of shaping the African narrative. “Africa’s story is one of resilience, innovation, and growth. As communicators, we have the responsibility to amplify these stories and present a balanced and authentic view of our continent to the world,” Boateng stated.

He further emphasized, “By telling our own stories, we reclaim our identity and showcase the incredible potential that lies within Africa, inspiring future generations and fostering global partnerships.”

The summit’s highlight was a panel discussion featuring H.E Edward Boateng, Sophia Kudjordji, Corporate Communications Manager for the Jospong Group, and Mr. Ben Anane Nsiah, Deputy CEO, General Services of the Ghana Tourism Authority. The panel delved into the theme, offering diverse perspectives on the future of public relations.

Mr. Nsiah highlighted the intersection of tourism and public relations, saying, “Effective PR is essential in promoting our tourism sector. It helps us tell compelling stories that attract tourists and showcase the unique beauty and culture of Ghana.” He also emphasized the role public relations played in amplifying the Beyond the Return initiative and how strategic communication efforts helped boost Ghana’s tourism sector.

“By leveraging effective PR campaigns, the initiative successfully highlighted Ghana’s cultural heritage, attracting international visitors and fostering economic growth.” He noted that the collaboration between public relations professionals and tourism stakeholders was instrumental in driving the initiative’s success, showcasing the power of well-crafted messaging in achieving national objectives.

Sophia Kudjordji highlighted the role of technology and innovation in PR, noting, “The digital age has transformed how we communicate. PR professionals must adapt to new tools and platforms to reach and engage their audiences effectively. Embracing technology is not an option; it’s a necessity.”

H.E. Edward Boateng reiterated the importance of authenticity in communication. “In an era of misinformation, authenticity and transparency are paramount. Our narratives must be rooted in truth, reflecting the genuine experiences and aspirations of our people.”

The World PR Day Festival Summit successfully brought together a vibrant community of PR students and professionals, fostering an environment of learning, collaboration, and inspiration. As the event concluded, attendees left with renewed energy and a deeper understanding of the evolving dynamics of public relations in a rapidly changing world.

About World PR Day Festival

The World PR Day Festival is an annual event that seeks to bring together Practitioners, Industry Players, Media and Students to dialogue and share insights and innovative strategies to improve the industry both in Ghana and globally.

The 2024 festival which began in May took participants through several virtual sessions on Greenwashing x PR and PR Measurements x ROI. Masterlabs were also organized to equip PR professionals in Sustainability and Artificial Intelligence. These events were sponsored by Telecel Ghana, Samsung Ghana and Ghana Tourism Authority, supported by Twellium Industries, Kasapreko, Ghana Institution of Engineering, Ghana Shippers Authority, eProductions and Perception Management International.