Unfazed by the harsh weather, Denver attendees exuded unparalleled energy, creating an electrifying atmosphere that resonated in the performances of all the competitors. The 6:00 pm spectacle was broadcast live on the Cowboy Channel, showcasing the contestants' rodeo skills and setting the stage for a thrilling start to the year with remarkable performances in every event.

The Denver MLK Rodeo pays a special tribute to MLK and his legacy of promoting unity and justice. BPIR encourages everyone to embrace their unique backgrounds and celebrate the strength found in diversity. Dr. King's teachings remind us that our differences should be bridges, not barriers. “Let us collectively strive towards a world where individuals are judged by the content of their character, not the color of their skin.”

“It is noteworthy that the very first Bill Pickett Rodeo was held right here in Denver 40 years ago, laying the foundation for the rich legacy we continue to celebrate today.” Valeria Howard Cunningham, CEO/President, and Promoter of the BPIR.

The Annual MLK, Jr. African American Heritage Rodeo of Champions spotlights African American Champions and cowboys and cowgirls who have qualified for the WCRA, IFR, PBR, and BPIR, making Denver the epicenter of excellence. The rodeo was also live-streamed on the Cowboy Channel, ensuring a wider audience for this spectacular event.

Following each event, winners of The Denver MLK Rodeo were honored with exquisite buckles in a special presentation, securing their positions at the pinnacle of the BPIR tour rankings. The event not only showcased outstanding talent but also underscored the enduring legacy of MLK and the spirit of diversity and unity that defines the rodeo community.

Get ready for a year brimming with celebrations, contemplation, enhanced winners' perks, and unparalleled entertainment at each tour stop, embodying the rich legacy and unwavering excellence of BPIR over 40 remarkable years. Brace yourself, for this is THE GREATEST SHOW ON DIRT!

As part of the extensive lineup of 40th anniversary celebrations in 2024, BPIR proudly unveils its 2024 Buckle Series. The BPIR Texas Connection Series, featuring four rodeos in Ft. Worth, TX, held at the iconic Ft. Worth Stockyard Coliseum, and the BPIR Legacy Series, spanning rodeos in Denver, CO (recently concluded), Memphis, TN, Oakland, CA, Los Angeles, CA, and concluding in Atlanta, GA. What's new in 2024? We've carved distinct paths to the finals with separate buckle series. The highest money winner in each event will be bestowed with the prestigious BPIR Series Buckle.

Guided by the visionary leadership of CEO/President and promoter Valeria Howard-Cunningham, who is dedicated to carrying forward her late husband and founder Lu Vason's legacy, BPIR is reaching new heights in the rodeo world. Valeria Howard-Cunningham stands as the sole Black woman owner and promoter of the only African American family touring rodeo circuit across the USA, solidifying BPIR's commitment to diversity and excellence.

“The rodeo has a rich history, legacy, and importance to the community,” states Valeria Howard Cunningham. She continues, “I am just as excited about our future today as I have been in the past. Over the past 40 years, our organization has weathered challenges, celebrated triumphs, and evolved in ways we could have only dreamed of. Our history is rich with stories of perseverance, growth, and the unwavering support of our members and community.” As we celebrate our 40th anniversary, which is a huge milestone and reflects the importance of telling our stories, it remains important to continue educating the world about the contributions of Black cowboys/cowgirls in the development of the West and showcasing their skills and contributions today”.

BPIR PERPETUATES CULTURE THROUGH INNOVATION AND COMMUNITY EXPANSION

In its ongoing commitment to preserving culture and fostering innovation within our communities, BPIR is set to enhance its impact. Through the endeavors of its non-profit entity, The Bill Pickett Rodeo Invitational Foundation (BPIRF), a groundbreaking initiative called Saddle Up with BPIRF will be introduced. This program aims to enlighten students and young adults about career opportunities in Agriculture by providing mentorship, scholarships, and hands-on experience, in collaboration with the United States Department of Agriculture.

Stay tuned for an array of social interactions orchestrated by Social Media Director, Acynthia Villery. This includes live streams of tour stops, engaging sponsor and vendor activations, health-related content with giveaways of healthy beauty products, an insightful documentary, and more. Additionally, various versions of surveys will be conducted at tour locations and online. To stay informed on all news, information, and announcements, follow BPIR on TikTok, Instagram, and Facebook.

For Sponsorship/Vendor inquiries, please reach out to Margo Wade-Ladrew, Partner and National Development/Sponsorship Director at mladrew@billpickettrodeo.com.

KimiRhochelle, Director of Public Relations, will handle all bookings and can be contacted at info@krprmedia.com. BPIR is currently open to media and television bookings, including national syndicated shows. For requests, please complete the MEDIA FORM. Local media credentials for each tour stop will be reviewed the week of the tour date.