Every year we all always desire to have that one event or activity that serves as a source of relaxation and a well-deserved break from the stresses of the year. For many in Ghana the annual Ghana Garden and Flower Show (GGFS) responds to that need.
The event is the flagship activity of the Ghana Garden and Flower Movement, an initiative of Communication Powerhouse, Strategic Communications Africa Ltd (Stratcomm Africa). It mobilizes all members of the Movement, garden and flower enthusiasts, environmentalists and stakeholders from private and public sectors, local and international, to contribute to the realization of the UN Sustainable Development Goals (UN SDGs) through the promotion of a greener, cleaner, healthier, wealthier and more beautiful Ghana.
Since the maiden edition in 2013, GGFS has continued to see remarkable growth in both public interest and size. Over the years, there has also been persistent requests for mini versions of the Show on a monthly, quarterly or bi-annual basis as well as for regional shows.
The movement has been working diligently at this and now has Pop Up shows in response to this demand and also as part of the evolution of the Movement. The maiden Ghana Garden and Flower Pop-Up Show (GGFS PUSH), takes place from Friday, 4th June to Sunday, 6th June 2021, at the City Hall, Accra Metropolitan Assembly, Kinbu Gardens. The show will run from 9am to 9pm daily. These mini shows are specially curated to bring a new experience to horticulture and floriculture enthusiasts and lovers of good old family-friendly fun.
For the past 8 years, GGFS has continued to create awareness about the commercial, aesthetic, and psychological benefits of horticulture and floriculture, and celebrated Ghana’s unique flora and fauna. The Mega 2021 Ghana Garden and Flower Show, the 9th annual show will be launched during this Pop Up show.
Richmond Sarfo, lead coordinator of the Movement / Show says, “A Green Lifestyle is healthy, beautiful, sustainable and brings individual and collective value. Do not miss this opportunity to obtain knowledge and or materials to start a garden or spruce up what you have”
About the Ghana Garden and Flower Show
The innovative Ghana Garden and Flower Movement was initiated by Strategic Communications Africa Ltd. (Stratcomm Africa) in 2013. The movement seeks to contribute to the realization of the UN Sustainable Development Goals (UNSDGs) through creating awareness among Ghanaians about the commercial, aesthetic, psychological and health benefits of horticulture and floriculture. It seeks to celebrate Ghana’s unique flora and fauna, whilst pointing people to the income generating and job creation opportunities inherent in them. Ultimately, the aim of the Show is to encourage the harnessing of our flora and fauna for national development and improved livelihoods. GGFS is a flagship activity of the movement.
This CSR activity of Stratcomm Africa is now a non-profit organisation with an independent Advisory Board. The following constitute the advisory Board of the movement. Mrs. Arafua Apaloo-Aning, Mrs. Mona Asem, Mr. Patrick Masoperh, and Mr. Bernard Nana Tufuor, Prof. Daniel Bruce Sarpong, Abui Selormey, Mrs. Anisa Marianne and Mrs. Philippa Pepra.
The Show began in 2013 with 14 exhibitors and 1400 guests. It has grown tremendously since and had 140 exhibitors and over 21,000 guests in 2019. In 2020, in the face of COVID-19 and its restrictions, Stratcomm Africa deployed its communication and event management capabilities to enable the Movement make history with the first ever virtual Garden and Flower Show. The movement recently signed an MOU with PUM Netherlands Senior Experts (PUM) which aims to further develop Ghana’s horticulture and floriculture industry. The MoU provides for knowledge sharing and capacity-building by PUM floriculture and enterprise development experts with Ghana’s flower growers on the GGFM platform.
About Stratcomm Africa
Stratcomm Africa is a multiple award-winning total marketing Communication agency with over two and a half decades of experience in providing communication support to individuals and organisations, public and private, local, and international, with award-winning success. Stratcomm Africa offers services in Public Relations and Reputation Management Digital Communication, including Social media management, Advertising and Marketing, Communication for Development (C4D), Activations and Event Management, Communication Research, and Training and Facilitation.
Stratcomm Africa specializes in evolving and implementing integrated communications strategies and is focused on promoting excellence in communication as an essential tool for Africa’s prosperity in this digital age.
Stratcomm Africa continues to employ its expertise in environmental communication and behaviour change communication to mobilize floriculturists, flower enthusiasts, policy makers, private sector organisations, civil society groups, as well as media to work together to develop and grow this sector in Ghana. With support from Stratcomm Africa, the Movement is already collaborating with like-minded initiatives in other African countries, with a view of connecting Africa through horticulture/floriculture.