Ghana has become the latest recipient of the world’s first-ever global safety and hygiene stamp, launched recently by the World Travel & Tourism Council (WTTC).

The stamp created by the WTTC in May this year, allows travellers to identify destinations and businesses around the world which have adopted the global standardised health and hygiene protocols.

A statement issued by the WTTC which represents the global Travel & Tourism private sector said the United Nations World Tourism Organisation (UNWTO) has welcomed the Safe Travels Stamp, which places the safety and hygiene of travellers as a top priority.

The WTTC President & CEO, Gloria Guevara said: “Our Safe Travels Stamp continues to go from strength to strength and we are delighted to see even more popular countries and destinations from all corners of the world adopt our global health and hygiene protocols.

“The stamp also recognises the introduction of new measures by governments around the world which positively impact the Travel & Tourism sector, and to that end, we applaud the government of Ecuador for implementing new measures at Quito airport.

“The continued success of the WTTC Safe Travels Stamp demonstrates its importance not only to countries, destinations and businesses around the world, but crucially travellers, and the millions of people around the world who work in and depend on, a thriving Travel & Tourism sector.

“The stamp is critical to re-establish consumer confidence in our sector and ensure travellers can rest assured that enhanced standards of hygiene are in place and they can once again experience ‘Safe Travels’.”

Ghana's Minister of Tourism, Arts and Culture, Hon Barbara Oteng-Gyasi said: “We are delighted with this milestone of a Safe Travels Stamp for Ghana. Since March 21, 2020, when our borders were closed, we have worked on creating a safe environment for our Tourism and Travel practitioners. The protocols we have put in place are borne out of a shared responsibility to create a hygienic and safe destination.

“With the gradual easing of restrictions, we believe these measures will boost confidence in our tourism and hospitality sector. We congratulate the WTTC for instituting these Safe Travels protocols which is a welcome addition to the tourism industry.”

Since the launch of the WTTC Safe Travels Stamp, destination countries and cities, around the world have now adopted WTTC’s new protocols, including holiday heavyweights such as Tunisia, Indonesia, Egypt, Turkey, Portugal, Kenya, Mauritius and Dubai.

As part of its Safe Travels protocols, the worldwide measures provide consistency and guidance to travel providers and travellers about the new approach to health, hygiene, deep cleansing and physical distancing, in the ‘new normal’ of COVID-19 world.

The protocols were devised following the experience of WTTC members dealing with COVID-19 and based on guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC).

According to WTTC’s 2020 Economic Impact Report, during 2019, Travel & Tourism was responsible for one in 10 jobs (330 million total), making a 10.3% contribution to global GDP and generating one in four of all new jobs.