Esther Ama Asante grew up in France. As the first of 5 children, she learnt very early that she was not going to receive anymore pampering after her education as her parents needed to concentrate on her siblings.  Having done some Law and Philosophy in school and having adopted some marketing skills as well, she ventured into marketing and got a job helping an Italian sell his products in Ghana. She did some research and found out that instead of helping to promote foreign goods in Ghana, she could sell Ghanaian products to the outside world thereby creating jobs for Ghanaians and helping the country to earn some foreign exchange.

On a social media platform, she discovered an Egyptian who needed organic shea butter from Ghana so she set to work. Today, not only is Esther raking in a lot of money, she has clients all over the world. Through her company, Organic Trade and Investments, she is able to export purified and unpurified shea butter depending on the demands of her clients.  She exports coconut oil, moringa and anything that she can easily get for her clients worldwide.  Due to her trustworthiness and insistence on pure unadulterated products, she has loyal customers the world over.

Esther doesn’t own a factory.  Her suppliers are the indigenous farmers whom she pre-finances for her needs. In so doing, these indigenous farmers get to keep their jobs, produce more and make extra money.

Esther is also the CEO of a Virtual Solutions Company, employing 80 people from all over the world to work for her whom she has never met. The company does translations, copy-writing, proof reading, etc and other secretarial related jobs. She is planning to open a factory to produce essential oils such as Ginger oil, moringa oil etc.

Esther’s advise to the youth is that no one will put food on your table but yourself. She said that the country is abound with natural resources and a lot of job opportunities and urged the youth to be more purposeful in their search.  She said that Ghana is sitting on gold and yet is still begging for coins. She said that Ghanaians must see challenges and competition as opportunities to help businesses grow and not threats that will bring their businesses down.