It is to encourage them to choose Beta Malt, true malt with fortifying vitamins, minerals and nutrients as their brand of choice in their ascent to greatness. Beta Malt was launched about two years ago and has achieved significant success especially amongst Ghanaians in need of nourishing refreshment because of its handy 330ml PET pack.

Speaking at the event, the Country Director of ABL, Philip Redman reaffirmed the company’s commitment to investing in its capacity in order to satisfy its increasing number of consumers and in turn contribute to growth of the economy. He said the growth of Beta Malt was a testament to the fact that ABL was a major force to be reckoned with in the non-alcoholic beverage industry in the country.

He expressed delight at the combined efforts of management and staff of the company that championed the research and development of Beta Malt leading to great success in the non-alcoholic Malt category and contributing to growth in ABL market share since its launch.  “The launch of this campaign which features the new look label lends credence to the company’s culture of focus and zero complacency to guarantee lasting competitive advantage,” he said.

Mr Redman praised shareholders, distributors, management and staff for their loyalty and support for the business. The Brand Manager for Beta Malt, Portia Offei Asare expressed appreciation to consumers for the immense confidence reposed in the Brand since was an entrance onto the non-alcoholic Malt space and for the continued support of brand ambassador, Mzvee and television series host Jessica Opare Saforo.

“ABL was first to launch a true malt in PET and our primary goal is to offer relevant brand experiences that play a meaningful role in the lives of our consumers.  “This is something we wish to continue doing with the launch of this campaign and make Beta Malt the brand of choice for the go getters in hot pursuit of their dreams’.

She gave the assurance that the company would work diligently to justify the trust that Ghanaians had reposed in the brand.  “The quality of the brand won’t be compromised and its nutritional benefits, supported with our new inspirational campaign, remain the top most unique selling propositions,” she added.