Ghana’s music industry took a significant step forward on Wednesday, October 30, 2024, with the launch of the first music streaming platform Ghana Music Xperience (GMX).

The event, held at the De Iconic Events Centre in East Legon, was graced by stakeholders of the entertainment industry and government officials.

Among the notable attendees were Vice President and NPP Flagbearer Mahamudu Bawumia, Tourism, Creative Arts, and Culture Minister Andrew Egyapa Mercer, MUSIGA President Bessa Simons, and Ghana Tourism Authority CEO Akwesi Agyeman.

Addressing the gathering, Mr Andrew Egyapa Mercer said,” Music is the pulse of Ghana, a medium through which we convey our heritage, resilience, and unity,”

He continued, “With GMX, we’re not only enhancing our creative arts sector but inviting the world to experience Ghana’s cultural richness. This platform aligns seamlessly with our goals to boost the arts sector and engage global audiences.”

GMX offers its users an array of innovative features designed to enrich the music experience. With early access to new releases, behind-the-scenes videos, artiste interviews, and historical Ghanaian content, the platform provides a unique look into the nation’s musical evolution.

An AI-driven recommendation system tailors music suggestions to users’ tastes, while social media integration allows fans to connect and share playlists with ease.