Organized by Fira de Barcelona and supported by the Catalan Ministry of Business and Labor, BBFW 2024 is a testament to the event's growing prestige and its crucial role as a gathering place for the crème de la crème of bridal fashion designers and industry professionals. This year, the event is set to dazzle with a 14% increase in participating brands and an unprecedented level of international participation, with 80% of firms hailing from over 35 countries worldwide.

Albasarí Caro, the Director of BBFW, highlighted the importance of this edition, stating, "We are set to bring together the most prestigious designers in the industry and transform Barcelona, more than ever, into the global epicenter for business and trends in the industry." This sentiment captures the ambitious scope and the transformative vision that BBFW 2024 aims to achieve.

Adding to the excitement, the event will be graced by the presence of the renowned haute couture and ready-to-wear designer Giambattista Valli, who will unveil his third "Love Collection" for 2025 during the exclusive Barcelona Bridal Night. This marks a historic moment as it will be Valli's first exclusively bridal fashion show.

The runway will also showcase creations from illustrious couture brands like Zuhair Murad, Elie Saab, Stephane Rolland, and Viktor&Rolf, alongside other globally recognized designers such as Jenny Packham, Tony Ward, and Ines Di Santo. Georges Hobeika will be making his debut at BBFW this year, adding to the event's allure.

BBFW 2024 aims to be more than just a celebration of fashion; it seeks to be a beacon for business opportunities, creativity, and trends in the bridal industry. The "Barcelona Goes Bridal!" art installation will kick off the event, showcasing local designs and encapsulating the lifecycle of the bridal fashion industry.

With an ambitious business strategy designed to attract key international buyers, the event will see representation from more than 80 countries, emphasizing its significance in key markets across Europe, the USA, Japan, South Korea, and Latin America.

The event will culminate in the Barcelona Bridal & Fashion Awards ceremony, honoring the talent, creativity, and dedication of designers to innovation, sustainability, and inclusivity in their collections.

As BBFW 2024 approaches, it stands as a vibrant celebration of bridal fashion's excellence, drawing the world's attention to Barcelona as the heartbeat of the global bridal fashion industry.