Other musicians joining the My Level hitmaker on the bill to distribute fun to patrons with exciting performances are R2Bees, EL, Adina Fancy Gaddam, Kofi Jamal, Wendy Shay, Eno Barony, Alapta One among others.

Prior to the concert, there would be a Carols Night with Samini and Joyful Way Incorporated which will be laced with fashion shows from six designers. 

That is not all, the event will also serve as a platform for Ghanaians, diaspora and tourists to connect and explore diverse commercial and investment opportunities in the country. 

Patrons will be treated to more than just musical performances, as the festival boasts a diverse array of attractions including a masquerade procession, dance performances and art exhibitions to add layers of cultural richness to the event.

Additionally, local vendors will also line the venue and offer an array of traditional Ghanaian dishes and products.

Taste of Ghana was started in 2020 as the signature Christmas programme from Ghana Investment Promotion Centre (GIPC) in collaboration with Ghana Tourism Authority (GTA) and Ghana Export Promotion Authority (GEPA) with support from Beyond the Return Secretariat (BTR), and the Ministry of Information.

This year’s event is themed, GH: The Africa Dream, and will among other things showcase the distinct and authentic richness of Ghanaian heritage through music, food, arts, and culture.

In furtherance of efforts to consistently engage members of the diaspora community to leverage its enormous resource potential for Ghana’s development agenda, and to promote investments into Ghana through entertainment, tourism and culture.

This year’s festival is on the theme "GH: The Africa Dream and aims to showcase authentic made-in-Ghana products and Ghana’s rich culture in a more relaxed environment, highlight the business opportunities that Ghanaian culture and products provide as well as create an informal investor network session for new partnerships to be developed. 

Reiterating the purpose of the event, CEO of the GIPC, Yofi Grant noted that Taste of Ghana offers an opportunity for investors to connect with potential local business partners, explore investment opportunities and celebrate the rich Ghanaian heritage.

“This event is about showcasing the best of Ghana, its music, culture, talented musicians, artists, entrepreneurs and economic potential. So, we invite you to join us and experience the Africa Dream firsthand.”

On his part, Mr Akwasi Agyeman, CEO of GTA, emphasised the event's role in promoting tourism in Ghana, attracting both local and international visitors.

He highlighted the importance of showcasing Ghana's diverse attractions,” including its stunning landscapes, historical sites, and vibrant arts scene, to boost the tourism industry”. Mr. Agyeman further noted that the event aligns with the government's vision to position Ghana as a top tourist destination in Africa.

In a chat with Graphic Showbiz, Mr Charles Opoku-Mensah, Head of PR and Communications of GIPC said, although admission is free, patrons need to dial *711*11*20# for tickets.

“This is to capture data to enable us engage patrons afterwards. We had 9,000 people attending the festival last year and already, 15, 000 have secured tickets for this year’s and we are still counting.

“The festival has been very rewarding and a good strategy to court investors. We are using soft power to appeal to their emotions and through Taste of Ghana, we have landed investment in areas including real estate, fashion, commercial farming among others”, he added.