Celebrated Gospel musician Diana Hamilton and award winning Hiplife artiste Kofi Kinaata, have been unveiled as ambassadors for Enterprise Life, an insurance outfit.

The two were unveiled at a short ceremony at Advantage Place, headquarters of Enterprise Life in Accra recently.

Diana Hamilton and Kofi Kinaata are enjoying a really great run in the music industry. Diana, whose songs such as Adom, Mo Ne Yo, and Nsenkyerene Nyankopon have impacted people’s lives, has several awards to her name including the Most Streamed Female Act of the Year at the 3Music Awards. She has recently ventured into fashion with her DH by Diana Hamilton line.

Kofi Kinaata has earned acclaim and respect for his versatility (rapper and singer) and creativity which have reflected in songs such as Things Fall Apart, Confessions, Behind The Scenes and Susuka. He has won Songwriter of the Year three times at the Vodafone Ghana Music Awards (VGMA).

Managing Director of Enterprise Life, Mrs. Jacqueline Benyi, said the propagation of the life insurance agenda through personal brands which commanded respect and admiration from Ghanaians, would go a long way to build trusting relationships between life insurance users and life insurance providers.

“With this brand association partnership, we hope to make known to Ghanaians that we are dedicated to bridging the gap between our solutions, their reach and our targets, through the scope of icons they understand, trust and find appealing.

“More importantly, I am excited at the choices we have made in the selection of our partners. There is not a single doubt about the influence they yield in homes, in marketplaces, in religious circles and at places of entertainment. Name them anywhere and they are simply loved.”

Speaking after the unveiling ceremony Diana Hamilton said, “It gives me a sense of pride for a reputable brand like Enterprise Life to want to associate itself with my brand.

“I personally set very high standards for myself in everything I do, be it in my music or fashion career. This honour of being a brand ambassador sets a new standard for me and I am grateful to Enterprise Life for this.”

On his part, Kofi Kinaata encouraged his fans to take insurance seriously and asked them to speak to Enterprise Life should they have any inquiries on insurance.

He said, “I have known Enterprise Life all my life and I am glad to be associated with them. Insurance is a big deal because no one knows what will happen tomorrow and it is always important to prepare when the unfortunate happens.”