Even before COVID–19 hit Ghana, the local movie industry was experiencing a serious downturn compelling players to venture into other areas in order to survive.
With the pandemic making an already difficult situation worse, producers and actors in the Twi-speaking movie industry, Kumawood, say they have adapted to change by filming short skits, series, among other creative works, and showing them on YouTube.
In an interview with Graphic Showbiz, Jackson K Bentum of Bentum 5 Pictures said almost every movie producer was either doing television series or making videos for YouTube.
“The best way for a movie producer to survive now is through Youtube or a series. Just when the movies were picking up again through premieres, COVID–19 came to destroy everything.