Ghana's leading Telecommunications Company, MTN, has created an innovative channel of advertising for its subscribers known as MTN Mobile Advertising service.
The service, which has generated excitement in the market, was designed to enable advertisers target their customers in a more defined and measurable manner using mobile devices.
A statement issued in Accra by Mrs Cynthia Lumor, Corporate Services Executive of MTN said customers on the other hand would receive information, offers, promotions and exciting news from the brands they love and buy.
"These include media, automobile, banks, and housing, building materials, hotels, restaurants, household items, grocery, agriculture, sports, fashion and health," it added.
The statement said the MTN mobile advertising service delivers advertisements in many formats including Text Messages, Interactive Messaging, Mobile Internet, Rich Media including video, sound, picture and animations among other interventions.
It noted that most of these formats are compatible with the basic mobile phone thus increasing the advertiser's reach.
It said: "The mobile phone has become an integral part of the lives of many people and therefore important that as service providers, we make the mobile device a one- stop- shop for the user."
It therefore explained that it was for this reason that the company developed the service as a tool for connecting businesses and their potential clients.