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Upstream is proud to announce a major milestone in its growth journey: the company has been acquired by Intersel, a global investor with deep expertise in the telecom sector and a strong presence across emerging markets. The acquisition represents a significant vote of confidence in Upstream’s innovation, market success, and long-term strategy.
As part of the transaction, Mr. Salim Khoury, Chairman of Intersel, has been appointed Executive Chairman of Upstream. Mr. Khoury brings over 35 years of experience in growing and scaling businesses across emerging markets. He has played a pivotal role in driving growth across sectors such as telecom and digital transformation and oversees multibillion-dollar investment portfolios.
His academic background includes an MBA from Manchester Business School and executive education from both Harvard and London Business School. Mr. Khoury brings a global and culturally diverse perspective that aligns with Upstream’s international footprint.
“I’m honored to take on this role and to join a company that has demonstrated such a strong trackrecord of digital innovation and impact,” said Salim Khoury. “Upstream’s global reach and market potential are exceptional, and I look forward to working closely with the team to unlock new opportunities for growth and transformation.”
“This acquisition is a strong vote of confidence in everything we’ve built,” added Dimitris Maniatis, CEO of Upstream. “I am especially pleased to welcome Mr. Khoury as Executive Chairman. His telecom expertise, market insight, and global reach will be instrumental as we scale our solutions and expand into new markets.”
This transaction also marks the conclusion of Actis’s decade-long role as Upstream’s primary investor, closing a valued chapter in our growth story.
Intersel's expertise and market access are already opening doors and driving tangible opportunities
About Upstream
Upstream is a leading martech company in the most important emerging markets in the world. Its mobile marketing automation platform, Grow, unique in its kind, combines innovations in marketing automation and data, security from online advertising fraud, and multi-channel digital communication aimed at creating personalized experiences for end consumers. With more than 4,000 successful mobile marketing campaigns, the Upstream team helps its customers, leading brands around the world, communicate more effectively with their customers, increase digital sales and boost their revenue. Upstream solutions address over one billion consumers in more than 30 countries in Latin America, Africa, the Middle East and Southeast Asia.
About Intersel
Intersel is a global investment firm with a focus on high-growth businesses in emerging markets. With deep expertise in telecom, technology, and digital infrastructure, Intersel brings strategic insight, capital strength, and a long-term approach to scaling innovative companies across dynamic markets.
