Scoring the highest with 75 percent ahead of other telcos, the prestigious accolade demonstrates Telecel Ghana's dedication to providing superior customer experience in the telco sector, almost a year after its rebranding efforts. The recognition reflects the telco’s consistent efforts to prioritise customer needs and deliver efficient service.

"This recognition reflects our longstanding commitment to exceeding our customers' expectations at every touchpoint. Addressing our customers' needs is always our top priority, and we will continue to innovate and adapt to provide efficient, and inclusive customer service for all," Ing. Patricia Obo-Nai, CEO of Telecel Ghana, said.

The Ghana Customer Service Index, a survey conducted by the Institute of Customer Service Professionals, is a national indicator of customer evaluations for the quality of goods or services patronised by both Ghanaians and non-Ghanaians living in Ghana.

Commenting on the recognition Mercy Dawn Akude, General Manager of Commercial Operations said, "At Telecel Ghana, we believe that our customers are at the heart of everything we do and that drives us to continuously improve how we serve them, be it in-person or through our self-help channels. This recognition is a testament to our team's devotion to building lasting relationships with our valued customers."

The Ghana Customer Service Index uses ten parameters in its survey of organisations across eleven sectors – trust, competence, professionalism, look and feel, customer centric innovation, staff engagement, processes and procedures, health and safety and ease of doing business.

Telecel Ghana made significant strides in enhancing its customer service experience, achieving a 32 percent increase in the number of calls answered at their Call Centre last year. This rose further in January 2025, with a remarkable 68 percent rise in call responses.

The telco also rolled out a series of initiatives including the expansion of multi-channel support, over 400 community shops nationwide, upgraded Telecel Play App and AI-powered chatbot, TERi and a clear demonstration of its commitment to inclusivity through its Super Care initiative - tailored assistance for the Deaf community.

Looking to the future, Telecel Ghana remains is bent on elevating its customer service standards by embracing digital transformation and responding promptly to the evolving needs of its customers.

Mercy Dawn Akude, General Manager of Commercial Operations at Telecel Ghana (left) receives the recognition at the 7^th Ghana Customer Service Index event in Accra.