Mr Abbiw, along with four other marketing giants, was con­ferred at the 33rd CIMG Presi­dent’s Ball, held in Accra.

According to the CIMG, its fellowship is limited to those who have made an outstanding contribution to marketing practice or education.

Also, it recognises individuals who possess a highly proven re­cord of expertise, experience and success within senior management level and have contributed to the development of marketing in Ghana.

The theme of the Presidential Ball and Induction Ceremony was ‘Harnessing the Power of AI as a Transformative Tool for Marketers.’

Speaking on the theme, the President of CIMG, Dr Daniel Kasser-Tee, urged practitioners and leaders in marketing to embrace the technological revolution not merely as a tool but as a transformative catalyst that would redefine the future of our profession.

The CIMG President’s Ball pro­vides a platform for the National President to touch on any topical issue of national interest and how marketers can take advantage of or anticipate any risks.

It allows the institute to estab­lish close relationships with other professional bodies, the business community, stakeholders, and the admission of new members made up of CEOs, managers, and entre­preneurs, among others.

Moreover, the CIMG Pres­ident’s Ball also affords the business and marketing commu­nity the rare opportunity to meet, network, exchange information, and conduct business together in the right ambiance.

Mr Abbiw is an accomplished sales and marketing expert with over 20 years of experience.

He has built a reputation for excellence in capacity building, organisational effectiveness, and business transformation, with a focus on driving organisational growth and development.

He is a Fellow of the National Institute of Marketing, Nigeria (NIMN), and a Chartered Mar­keter of the Chartered Institute of Marketing (MCIM), UK and Ghana.