This according to the Fund Manager, Ghana Skills Develop­ment Fund (GSDF), Mr Dunwell Eku, presents a booming industry that employed millions and Ghana­ians, especially the youth must take advantage of opportunities within the sector to address unemploy­ment challenges.

”Clearly, there is money to be made within the industry and Africans, especially Ghanaians must begin to take advantage of the space,” he stated.

Mr Eku was speaking at recently held 8th edition of the Africa Makeup and Beauty (AMB) Fair in Accra which brought together vendors and beauty and wellness enthusiasts to explore growth initiatives.
    

The event christened: ‘Synergy Edition,’ witnessed workshops, discount sales, live demonstrations, exhibitions, soiree as well as fashion and beauty shows.

It also served as a platform for industry players to network and share ideas, while collaborating to expand and sustain the AMB Fair.

Mr Eku emphasised that, “this is a very stable and reliable industry and has seen massive growth over the years. The beauty sector is not only lucrative but also a source of job creation, with millions already employed worldwide. Ghanaians, must seize opportunities within this space to build businesses, create jobs and generate income.”

He advised Ghanaians in the business to improve their customer service since they were dealing with people and their interactions would have immediate effect on their business.

“It is important to have a busi­ness model that appeals to clients and also expand into new areas where there are many opportunities, “he stressed. For example, he said, the cosmetics space had developed, urging entrepreneurs to come out with unique products that would make an impact in the market.

He commended Makeup Ghana, organisers of the event for the initiative of bringing players under one umbrella to foster unity and growth. The Chief Executive Officer of Makeup Ghana, Rebecca Donkor, stressed the need for industry players to work towards preserving the environment by making eco-friendly products.

Reflecting on the theme: ‘Sustainable Synergy for Eco-Em­powerment in a Changing Climate,’ she stressed that industry players must not only strive for creativity and innovation that defined the beauty and wellness sector but also embrace the collective responsibility to implement sustainable practices that safeguard the environment and secure the well-being of future generations.

“The idea of synergy of working together harmoniously is central to this effort. Through fruitful collaboration, we can harness our strengths and create lasting solutions that benefit both our businesses and the planet,” she mentioned.

The AMB Fair over the years, she stated had become a vital platform for African beauty and wellness brands to connect with global opportunities, elevate their brands and forge partnerships that drive positive change.

“The collaboration we see today has not only fueled innovation but has also positioned African brands on the global stage as leaders of sustainable beauty,” she added.