Fusing digital and financial skills with entrepreneurship, the training is aimed at exposing wom­en business owners in the informal sector to digital and financial tools that will elevate their businesses to new heights in order to promote inclusive economic growth.

The women, who represent a diverse group of vocational traders, include hairdressers, dress­makers, traders, and agribusiness owners, were each presented with a digital phone and a year’s supply of mobile data by the telco at the end of the training, a move designed to help them access the critical digital tools and apply their new skills to expand their market reach.

Speaking at the opening cere­mony, Board Chair and Co-found­er of Telecel Group, Nicolas Bourg, highlighted the long-term value of the skills they would ac­quire and the advantages it would afford them as business owners in today’s rapidly evolving economy.

“Having a good understand­ing of digital tools and financial management skills will help you connect with a wider customer base through online platforms, ex­pand your market reach and assist you in making informed financial decisions to secure your business’ future. Utilise the opportunity to ensure the growth of your busi­ness” Bourg explained.

The training forms part of Telecel Ghana’s 2024 Ashanti Month celebrations in Kumasi, which include key activities such as headlining the 67th Asantehene Open Golf Tournament, custom­er visits by senior management, health screenings, clearing the medical bills of indebted patients in the regional hospital and market activations.

Head of Foundation, Sus­tainability and External Com­munications, Rita Agyeiwaa Rockson, explained the purpose and significance of the digital and financial skills training in expand­ing businesses.

“This training is an opportu­nity to level the playing field for women in the informal sector who face barriers in accessing the tools and knowledge that could help them grow. Today, that changes. We are giving the beneficiaries of the training the intellectual and physical tools to unlock the full potential of their businesses,” she elaborated.

The training module focused on digital tools for business pro­motion – the use of mobile apps, social media, and e-commerce platforms to improve service de­livery and expand customer reach; and secondly, financial literacy – budgeting, record-keeping, and utilising mobile financial services to improve financial management and support sustainable business growth.

Each of the participants shared updates on their business and how the training will help them scale, as well as asked questions on several areas of the training for better grasp. At the end of the training, each received a smart phone with a special Telecel package of 2.5GB data every month for a year.

Training participant and owner of BLERG Couture, Priscilla Osei Brempong, was excited and grate­ful for the opportunity to build her capacity through the digital and financial skills training.

“I’ve always wanted to reach more customers and grow my business. With the digital phone and data, I can now advertise on­line and manage my finances more easily. This training is exactly what I needed to take my business to the next level,” she said.