World Menstrual Hygiene Day, observed globally on the 28th of May each year, encourages women to maintain hygiene during their menstrual cycle to stay healthy. This day raises awareness about the importance of good menstrual hygiene and aims to break down the existing social taboos associated with menstruation. The date, 28th May, was chosen because it represents the average length of a menstrual cycle.

Under its connected health programme, the Telecel Ghana Foundation underscores the urgent need for education and access to hygienic products to ensure that girls and women can manage their menstruation with dignity, thereby promoting a conducive learning environment for female students.

Rita Agyeiwaa Rockson, Head of the Telecel Ghana Foundation, Sustainability and External Communications, highlighted Telecel Foundation’s commitment to this cause. She stated, "We believe that empowering young women with the right education and resources is key to fostering a healthier and more equitable society. Our commitment to promoting menstrual hygiene is not just about health—it’s about dignity, education, and breaking down barriers that prevent girls from reaching their full potential. We are proud to support initiatives that breaks the silence and create a #PeriodFriendlyWorld."

Dr. Amo-Mensah Adjoa Peprah, Senior Medical Officer, Department of Psychiatry at Komfo Anokye Teaching Hospital, delivered a compelling speech on the correlation between menstrual hygiene and mental health. She highlighted the psychological impacts of inadequate menstrual hygiene management, stating, "Mental health is intrinsically linked to our physical well-being. When young girls do not have access to proper menstrual hygiene products or face stigma and embarrassment around their periods, it can lead to significant stress, anxiety, and even depression. It is crucial that we create an environment where girls feel supported and educated about their menstrual health."

The event also featured educational sessions, workshops, and the distribution of menstrual hygiene products, aiming to empower young women with the knowledge and resources they need to manage their menstrual health effectively.

The Vice Chancellor of KNUST, Professor (Mrs.) Rita Akosua Dickson, upon delegation from the Patron of Touching the Lives of Girls Foundation, Her Royal Highness Lady Julia Osei Tutu, praised the collaborative efforts of Telecel Ghana Foundation and Touching the Lives of Girls Foundation International. she stated, "This initiative is a significant step towards ensuring that our young women have the necessary support and education to manage their menstrual health with dignity. By fostering an open dialogue and providing essential resources, we are paving the way for a healthier, more equitable future."

The success of the World Menstrual Hygiene Day 2024 celebration at KNUST underscores the importance of continued advocacy and action to support menstrual health. With ongoing efforts from organizations like Telecel Ghana Foundation and Touching the Lives of Girls Foundation International, the vision of a world where menstruation is managed without shame or stigma is becoming a reality.