The launch paved way for nominations scheduled from January 11, 2024 to February 26, 2024 to be received via the official website, www.ghanabever­ageawards.com.

Speaking during the launch, Mr Ernest Boateng, Chief Exec­utive Officer (CEO) of Global Media Alliance, emphasised the importance of sustainable practices in the beverage industry, praising companies for adopt­ing them and stressing the need to protect the environment for continued benefits. He stated, “Sustainable practices are not just a necessity but an opportunity for businesses to differentiate themselves and create a positive impact on the environment and communities.”

He said the launch provided the opportunity to announce the latest addition to its repertoire of categories- the Sustainability Champion of the Year category.

“Recognising the growing im­portance of environmental and social responsibility, this category aims to celebrate businesses ac­tively leading the charge towards sustainable practices within the beverage industry,” Mr Boateng said.

The CEO of GMA applaud­ed the beverage industry for its significant contribution to na­tional development, citing its role in driving economic growth, job creation, and impactful commu­nity initiatives.

“Our beverage industry has been the cornerstone of the economy, championing growth, development, and innovation. It has been a key partner in driving economic growth by supporting sustainable livelihoods through the creation of jobs and the design and implementation of uniquely curated Corporate Social Responsibility initiatives for members of the communities in which they operate and Ghana as a whole. Cognisant of the significant role of the beverage industry in our lives, it is im­perative that we recognise and reward their hard work. We hope this avenue will continue to spur players in the industry to exude more excellence,” he said.

To build excitement for the awards night, Mr Boateng said Global Media Alliance would or­ganise a masterclass for bartend­ers of selected bars, restaurants and lounges to foster learning and the transfer of knowledge to raise a new generation of bartenders.

Similarly, he said there would also be a beverage village party to bring participating beverage com­panies closer to their consumers while helping to drive sales.

With eight years of existence, GBA has spotlighted compelling beverage brands and advanced in­dustry knowledge and technology adoption. Notable past winners of the most coveted Product of the Year category include Tampi­co, Coca Cola, and Club Beer.