info@businessghana.com
Agro-processing companies are important in enhancing the value of agricultural products, thus ensuring future food security. GB Foods is a global company that plays a significant role in agro-processing. The company, whose name is short for Gallina Blanca, was founded in 1937 with a focus on becoming the preferred food brand in Europe and Africa and has since upheld its commitment to food manufacturing.
GB Foods offers a range of product categories including tomato sauces, mayonnaise, pasta, rice, flavour enhancers, liquid broths, soups, ready meals, tea, and infusions. GB Foods is a popular brand in Ghana known for its Pomo and Gino tomato paste. Tomato sauce is a widely consumed sauce worldwide, and in Africa, GB's Gino and Pomo brands are commonly used in many local recipes. Although tomato is a perishable food crop, value-addition techniques can prolong its lifespan and shelf life.
Aside from Ghana, GB Foods operates in over 50 countries, including Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Algeria, and Senegal. They have a rich history of iconic brands such as Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, D&L, Grand’Italia, and Blå Band, among others. GB Foods' mission is to celebrate local flavours and provide authentic food experiences for each community they serve, ensuring that people can always enjoy their food.
The company has taken a step towards reducing its reliance on imported raw materials by commissioning a new tomato canning line in Tema in March 2023. This expansion is expected to create more job opportunities for Ghanaians and contribute to the government's revenue for developmental projects.
GB Foods engages in Corporate Social Responsibility efforts to give back to the communities in which they operate. In July 2023, they partnered with Fundacion Elena Barraquer, a non-profit organization that provides free eye surgeries worldwide, and Niger Foundation Hospital and Diagnostic Centre to offer free cataract surgeries to over 400 patients in Enugu State, Nigeria. This CSR initiative aimed to reduce preventable blindness and provide hope to those who suffered from impaired vision.
GB Foods provides a vast selection of food products to complement various dishes. Many GB brands have been a staple in consumers' kitchens for years and have become an essential aspect of local culture.
REFERENCE
Information from https://www.thegbfoods.com/ and https://independent.ng/gbfoods-partners-elena-barraquer-foundation-on-week-long-free-cataract-surgery-mission-to-enugu/ was used in this story
