The move to ensure that all goods imported into the country are insured will be effected following the signing of the Cargo Insurance Protocol.

This is according to the National Insurance Commission (NIC) which signed the agreement with the Ghana Shippers Authority and the Ghana Revenue Authority.

The commission believes this will boost growth in the marine insurance sector and also help the NIC achieve its aim of growing the sectors’ current gross premium income to ten billion Ghana cedis in the next three years.

Deputy Commissioner for the NIC, Michael Kofi Andoh spoke to Citi Business News on the sidelines of the corporate rebranding of K.E.K Insurance Brokers.
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“Section 37 of the Insurance Act requires all goods being imported into the country to be insured in the country. So far it’s been difficult for the NIC alone to enforce that because you know we don’t control the imports or the entry point where these goods come in. We realize that we need to collaborate with stakeholders to be able to enforce that, so we have started discussions with our stakeholders in this regard.”

About Rebranding

Multinational insurance broking firm KEK Insurance Brokers has unveiled a new corporate logo for its four subsidiaries.

The new logo introduced as part of a corporate rebranding features a red line preceded by the letters “KEK” replaces the old logo which was used by the company for 30 years.

The newlogo has been incorporated into the logos of KEK’s four subsidiaries namely; KEK Insurance Brokers Limited, KEK Sierra Leone, KEK Liberia and KEK Reinsurance.

Addressing a ceremony to launch the new logo on Tuesday, December 22, the Managing Director of KEK Insurance Brokers Limited, Shaibu Ali said the new logo will usher the company into the era of digitization in its operations.

“Companies go through various facets of life and it is necessary that at any point in time we are mindful of where in the life cycle a company finds itself. This would determine the packaging and presentation of key things like the company logo,” Mr Shaibu said.

“We at KEK believe that after 30 years in existence, our logo is matured and needs a new lease of life to take us to the next stage”.

He said the company was poised to de-cluster the insurance marketplace by further diversifying its business and remaining committed to its core values including excellence and integrity which have made it the market leader over the years.

In an address read on his behalf at the launch, the Commissioner of Insurance, Dr Justice Yaw Ofori said KEK was one of the most respected indigenous Ghanaian brands in Ghana and internationally.

“It is public knowledge that KEK is the market leader in both the insurance and reinsurance brokerage market. The company and its subsidiaries have consistently shown growth and resilience year after year. This has continued even after the unfortunate demise of its founder, May he rest in peace. I, therefore, wish to commend the board, management and staff for their dedication and hard work,” Dr Ofori said.

“The NIC, therefore, congratulates KEK Insurance Brokers and its Subsidiaries on the occasion of the launch of their new Corporate brand. The NIC hopes that the new brand will help strengthen the group to improve insurance service delivery, and do greater and better things here in Ghana and beyond”.

KEK Insurance Brokers won three awards – Insurance broker of the year, General Business, Insurance broker of the year, Life and Reinsurance broker of the year – last month at the maiden edition of the Chartered Insurance Institute of Ghana (CIIG) awards.

The newlogo has been incorporated into the logos of KEK’s four subsidiaries namely; KEK Insurance Brokers Limited, KEK Sierra Leone, KEK Liberia and KEK Reinsurance.

Addressing a ceremony to launch the new logo on Tuesday, December 22, the Managing Director of KEK Insurance Brokers Limited, Shaibu Ali said the new logo will usher the company into the era of digitization in its operations.

“Companies go through various facets of life and it is necessary that at any point in time we are mindful of where in the life cycle a company finds itself. This would determine the packaging and presentation of key things like the company logo,” Mr Shaibu said.

“We at KEK believe that after 30 years in existence, our logo is matured and needs a new lease of life to take us to the next stage”.

He said the company was poised to de-cluster the insurance marketplace by further diversifying its business and remaining committed to its core values including excellence and integrity which have made it the market leader over the years.

In an address read on his behalf at the launch, the Commissioner of Insurance, Dr Justice Yaw Ofori said KEK was one of the most respected indigenous Ghanaian brands in Ghana and internationally.

“It is public knowledge that KEK is the market leader in both the insurance and reinsurance brokerage market. The company and its subsidiaries have consistently shown growth and resilience year after year. This has continued even after the unfortunate demise of its founder, May he rest in peace. I, therefore, wish to commend the board, management and staff for their dedication and hard work,” Dr Ofori said.

“The NIC, therefore, congratulates KEK Insurance Brokers and its Subsidiaries on the occasion of the launch of their new Corporate brand. The NIC hopes that the new brand will help strengthen the group to improve insurance service delivery, and do greater and better things here in Ghana and beyond”.

KEK Insurance Brokers won three awards – Insurance broker of the year, General Business, Insurance broker of the year, Life and Reinsurance broker of the year – last month at the maiden edition of the Chartered Insurance Institute of Ghana (CIIG) awards.