On a daily basis, we are seeing how governments, politicians, businesses, and individuals globally are quickly reacting and adapting to the Covid-19 pandemic. Despite the crisis having a devastating impact on businesses in every industry, as marketers and observers of all things “brands”, we have been inspired by the actions of many of the world’s leading brands such as LVMH, Elon Musk/Tesla, Gap, and Jack Ma/Ali Baba assisting with production of hand sanitizer, ventilators, masks, and other supplies to combat the spread and support health workers and victims. Being based in Accra, we are witnessing firsthand the effects of the epidemic on African communities and businesses (the long term impact and loss are yet to be known).
The changes and shifts have been both quite swift and diverse but from telcos, to wing restaurants, fuels stations, and insurance companies, here are 10 examples of how brands are responding and making an impact in Ghana in the time of Corona Virus.
Know of a brand doing something incredible during this unprecedented time? Let us know, as we are using our platforms of media and marketing to spread the good word and highlight changemakers. Email us at social@waxprint.media
Santol Energy distributes free hand sanitisers to all customers at its fuel stations and reduces fuel prices . Read More
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