Dubbed the ‘Care and Convenience’, the service commits to four pillars of best friendly and caring staff, great convenient products, best time-saving digital platforms and a dedicated 24/7 contact centre.

Speaking at the launch of the Bank’s Customer Service Week and Ecobank Brand Service in Accra, Mr Dan Sackey, Chief Executive Officer of Ecobank West Africa, assured customers of the bank’s quest to continue to improve services.

He said the bank would work on the feedback from customers, adding that it was a personal commitment to deal with issues affecting the customers.

“Our willingness to make that commitment is underpinned by the fact that we believe that we have great people who manage our branches; we put out good products that will meet your taste; we have invested in technology that will help respond to your needs in real time and we stand ready to receive any residual complaints from you,” Mr Sackey said.

The launch of the programme, he said, " is the commitment that people are ready to serve and respond to needs of customers so that they get what they ask for in a convenient way".

Ecobank assured the clients that it would continually work to upgrade its systems to ensure a hitch-free service to its customers.

The launch of the program on Monday brought together some loyal customers of the bank to share their customer service experience.

Mrs Rita Tsegah, Head of Communications and Marketing at Ecobank, said Ecobank’s Service Brand has taken into consideration the rights of customers to choose between competing brands and has fashioned out nothing but products and services that meet their needs.

 “We deliver great and convenient products, incisive and deductive thought processes that are dedicated to creating innovation,” she said.