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Pampers handed over their donation to UNICEF. In attendance were Hervé Ludovic de Lys, UNICEF representative and Brand Manager at Procter & Gamble South Africa, Michael Simpson.
In 2017, the world’s top-selling brand of baby nappies, Pampers®, partnered with Pick n Pay, South Africa’s second-largest supermarket chain, to help raise R1 million to support UNICEF’s First 1000 Days initiative.
For every Pampers product purchased at any Pick n Pay nationwide, Pampers donated R10 to UNICEF. With the help of loving South African parents, the partnership managed to raise R 1 000 000 to help turn the tide against the high infant mortality rate in the country, which currently stands at 31 infants deaths for every 1000 live births.
“For the last 50 years, we have been dedicated to every baby’s happy and healthy development. Nutrition plays an important role in this, which makes initiatives like this exceedingly important. Our partnership with PnP has been a great success and enabled us to reach new heights in our campaign to help South African children grow into healthy adults,” explains Zizwe Vundla, Brand Director for Pampers South Africa.
The First 1000 Days initiative aims to help raise awareness regarding the importance of proper nutrition during an infant’s first 1000 days. The right nutrition and care during this period influences not only whether a child will survive, but also his or her ability to grow, learn and rise out of poverty.
“South African children continue to die from preventable causes, including pneumonia, HIV, TB, and diarrhoea. All these are influenced by poor health-seeking behaviour, healthcare, infectious diseases, nutrition and hygiene of the pregnant mother and child during the first 1000 days,” says Hervé Ludovic de Lys, UNICEF representative for South Africa.
To play a part in the fight against South African infant mortality, visit UNICEF today.
About Pampers®
Pampers® is the world’s top selling brand of baby nappies. For more than 50 years, Pampers® has been helping to improve life for babies, toddlers, and the parents who care for them through a complete line of nappies, training pants, and wipes designed for every stage of baby’s development.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org/southafrica
