The company, which owns the franchise and is also the sole distributor of the products in Ghana, has a collaboration with United Kingdom-based  Exeter Pharmaceuticals. The two companies  are in this partnership to provide the best of medicines for Ghanaians at moderate prices. Prior to this development, the two companies reached an agreement which permitted Ernest Chemists Limited to market, distribute and manage Exeter products in Ghana.

The Country Manager of Exeter Pharmaceuticals, Mr Robert Essah, in unveiling the products at a media launch held at the head office of Ernest Chemists at Nester Square, Airport City in Accra, said, “ Provital, a food supplement, comes in the form of soft gel capsules  for the nourishment of healthy skin, hair and nails. This product comes in a convenient once-a-day dosage form and is beneficial to both women and men.”

He said, “Provital is made from specially selected micro-nutrients which work directly through the bloodstream to form an important addition to the skin and hair on a daily routine.”

He explained that the soft gel capsule formulation allowed for easier swallowing and made the product gentle on the stomach.

According to Mr Essah, “In formulating a product for the skin, hair and nails, not only did Exeter consider the cosmetic effect, but also the health benefits to our clients. When one takes Provital consistently and ends up with radiant hair and younger looking skin, he can as well be assured that the health of his or her skin has also been enhanced.

“This was at the back of our minds when the formulation was being worked on to ensure convenience and efficacy  that will grant men and women the skin, hair and nail quality that they desire,” he explained.

Touching on the other medicine, he said Optivite contains vitamins and minerals that provide nutritional eye care and  help maintain normal vision. It also protects the eyes from UV damage.

“Poor vision has dire effects on individuals, families and communities, that can range from a decrease in our quality of life to large-scale economic consequences. Fortunately, the vast majority of visual impairments in the developing world are preventable by food supplements. This was the objective of Exeter Pharmaceuticals when it manufactured Optivite,” he explained.

The Sales and Marketing Manager of Ernest Chemists, Mr Richard Twumasi, gave an assurance that just as they had marketed products by Exeter Pharmaceuticals and made their numerous brands available across the country, the company would approach Provital and Optivite with the same seriousness and focus.