Located at the Prempeh 1 Street in Adum, the facility will provide sales and after-sales support on the company’s products including: Mercedes-Benz and Suzuki vehicles, Energiser Automotive Batteries and MOTUL automotive oils and lubricants.

The branch opening is to bring the Company and as well as genuine parts to the doorstep of customers in the Ashanti Region.

In his address at the launch on Monday, the Chief Executive Officer, Mr. Nouhad Kalmoni, described the new operation as a turning point in its presence in the Northern sector of the country, “Kumasi is important to us, as it happens to be the second biggest city in terms of population and Mercedes-Benz cars in operation and with the addition of Suzuki vehicles we can now cater to a bigger portion of the population in the region he said.

He said the company expected to sell at least 12 units Mercedes-Benz cars, 75 units of SUZUKI and receive and service 50 cars a month at the workshop in the first year”

“Having to drive to Accra or Tema for servicing meant a lot of hardship and anxiety along the way for the owners, and to avoid this, some of our customers were using unauthorised

workshops/mechanics with non-genuine parts for their repairs in Kumasi. Now we are telling them that ‘The Specialists’ are here with fully qualified and trained technicians along with genuine spare parts.”

Mr. Kalmoni announced that the company was starting its operations with passenger cars mainly, and hoped it would pave the way for the introduction of commercial vehicles such as, buses, vans, tipper-trucks and tractor heads in the region.

Nana Adu-Asare, Amakomhene, who spoke on behalf of Asantehene, Otumfuo Osei Tutu II, commended SSAL for the investment, touting it as a positive addition to the well-established automobile industry in Kumasi.

As part of activities to officially open the facility, the company announced a Mercedes-Benz promo dubbed: “An Executive Decision.”